Atlantic Canada is made up of the four most eastern Canadian provinces of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. Over 2.3 million people call Atlantic Canada home.
Newspapers Atlantic is a non-profit membership organization that represents 40 newspapers with a combined circulation of more than 187,600 newspapers in Atlantic Canada.
Click here to see a list of members.
New Brunswick is the hub of Atlantic Canada. With a number of small cities and a population of over 700,000 the province’s community newspapers offer marketers choice and diversity. The province is Canada’s only officially bilingual province and advertisers can choose to target readers in either or both official languages offering even more opportunity.
With a growing IT, manufacturing and energy sector as well as traditional industries in mining, forestry, farming and fishing the readers of community papers in New Brunswick are educated and active consumers.
Newfoundland and Labrador
Newfoundland and Labrador has experienced a great deal of growth in recent years thanks to burgeoning energy and tourism sectors. This growth has added a new energy to an already culturally rich and diverse province. With the regions largest University, Memorial, the province has an educated population that stays in the province after graduation.
The population of over half a million people is passionate about its local news and current affairs. These readers are often only served by Newspapers Atlantic members. This offers advertisers an opportunity to reach readers underserved by other media and marketers.
Nova Scotia is the most populous province in Atlantic Canada and home to its largest city: Halifax. With nearly one million residents and a large amount of leisure and business travellers the province offers marketers a wide range of advertising opportunities.
With 11 degree-granting institutions and 13 community colleges producing over 15,000 graduates annually, Nova Scotia boasts one of the most talented workforces in the world as well as many opportunities to reach educated and affluent readers.
Nova Scotia has in recent decades become much more diverse. Industries such as fishing, mining, forestry and agriculture remain very important, and have been joined by tourism, technology, film, music, and finance.
With its big cities, agricultural areas, small college towns and resort communities Nova Scotia offers advertisers choice and value.
Prince Edward Island
Canada’s smallest province offers more to marketers than many realize. With a permanent population of 140,000 the province also enjoys an additional one million visitors to the province during peak season. This adds to the diversity of the readers of Prince Edward Island’s community newspapers.
Residents on the Island are involved in many traditional industries such as farming, fishing and tourism as well as new emerging businesses such as information technology and biosciences. This offers advertisers a target market that is diverse and largely untapped.