Vividata releases new ‘trust in news’ study

October 8, 2018

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information.

In response, many Canadians turn to more sources for news to offset their mistrust of certain media outlets. To better understand this behaviour in news audiences, Vividata and Kantar partnered to complete Canada’s first Trust in News study.

The study examines how Canadians feel about their news sources in the era of ‘fake news’, their preferred and trusted sources, and the importance of quality journalism. The study also tried to uncover areas of strength and opportunity for news organizations in Canada.

You can read a full copy of the study here.

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