October 2018

Local Newspapers: Trusted and True presentation (PDF and PPT)

October 18, 2018

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source of information in communities across Canada and continue to be the preferred source for local information, with a preference for the printed product. This comprehensive study explores the enduring relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.

This presentation highlights what drives Canadians to read community newspapers, in both printed and digital platforms. Available in Portable Document Format (PDF) and PowerPoint (PPT). If you wish to customize the presentation, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.


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Code of Silence Award for Outstanding Achievement in Government Secrecy now accepting nominations

October 18, 2018

The Canadian Association of Journalists, the Centre for Free Expression, News Media Canada and the Canadian Journalists for Free Expression are inviting nominations for the Code of Silence Award for outstanding achievement in government secrecy. The award will be given annually in each of four categories — federal, provincial, municipal and police services – starting this fall.

If you have met resistance in getting information from a public body, please send us your nomination for a deserving award recipient along with the reasons why it should be chosen. Nominations will be considered by a jury who will select the “winners.” Awards will be presented in October and November at public events in the cities in which each of the recipients is located.

Nominations must be submitted by August 31, 2018. They should be sent to Ange Holmes, Coordinator, Centre for Free Expression, Ryerson University either by email (ange.holmes@ryerson.ca) or by mail (350 Victoria Street, Toronto, ON M5B 2K3). All nominations will be acknowledged and all nominators will be invited to the awards ceremonies.

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Aid to Publishers – Canada Periodical Fund

October 11, 2018

The 2019-2020 Application Guidelines and application form for the Aid to Publishers component of the Canada Periodical Fund (CPF) are now available on the Government’s website at http://canada.pch.gc.ca/eng/1458332458075/1458332499509.

An email was also sent to all of the Aid to Publishers current recipients to inform them of the launch of the new funding cycle.

The deadline to submit an application is November 24, 2018.  Please note that an application postmarked or stamped after the application deadline will not be accepted. When an application deadline falls on a weekend or statutory holiday, it is extended to the following working day.

Should you require additional information, please contact us at 1-866-811-0055 or at: PCH.fondsdesperiodiquescanada-canadaperiodicalfund.PCH@canada.ca.

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Newspaper ads are most read across multiple categories

October 8, 2018

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines.

Two thirds of printed newspaper readers actually read printed automotive ads and even with ad blocking, more than half (52%) noticed digital auto ads on newspaper websites.  Travel ads in print were the next highest read, followed by Real Estate, Telecommunicaions and then Financial Products and Services.  Less than a third of Canadians notice ads on search engines, across all categories measured.

The Local Newspapers: Trusted and True  research study was conducted in January/February 2018 and explores the trusted relationship Canadians have with print and digital newspapers and their ads.  Click here for more information and to download study materials.

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Vividata releases new ‘trust in news’ study

October 8, 2018

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information.

In response, many Canadians turn to more sources for news to offset their mistrust of certain media outlets. To better understand this behaviour in news audiences, Vividata and Kantar partnered to complete Canada’s first Trust in News study.

The study examines how Canadians feel about their news sources in the era of ‘fake news’, their preferred and trusted sources, and the importance of quality journalism. The study also tried to uncover areas of strength and opportunity for news organizations in Canada.

You can read a full copy of the study here.

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Newspapers Matter, Now More Than Ever

October 2, 2018

TORONTO, October 1, 2018 – Today marks the start of National Newspaper Week and the launch of a new campaign to rally Canadians’ support for newspaper journalism—and the in-depth, credible, independent reporting that newspapers provide. The campaign, dubbed #NowMoreThanEver, is inviting Canadians to show their support for the news media industry at the newly launched newspapersmatter.ca.

“The role of newspapers has never been so crucial,” said Bob Cox, chair of the board of directors of News Media Canada, the national association that represents Canadian newspapers. “Every day, newspapers work to bring Canadians from coast to coast to coast real, trusted, truthful news—which is as vital to democracy as clean air, safe streets, good schools and public health.”

Recent research conducted last year found that 63 per cent of Canadians were unable to distinguish between legitimate news websites and fake news stories, and 65 per cent of Canadians are worried that false information or fake news is being used as a weapon.

Access to truthful news is under threat. For years, the credible, independent news reporting that newspapers provide has been funded by local and national advertiser support. But as readership moved online, Canadian brands and companies moved their advertising dollars to global conglomerates: 70 per cent of Canada’s online ad revenue goes to Facebook and Google—despite the fact that ads in either digital or print newspapers are the most trusted of all ad formats.

“Newspapers do not have a readership problem,” explains Cox, who points to recent research that shows that 8 in 10 Canadians—and 85 per cent of millennials—still read a newspaper every week.

This National Newspaper Week, Canadians are asked to simply sign a pledge of support at newspapersmatter.ca and send a message—to Canadian businesses, advertisers, to all levels of government, to newspaper journalists and all Canadians—that newspapers matter, now more than ever. The campaign includes print and digital ads running in newspapers across the country and is extending into social media, with a call-to-action that invites newspaper readers to share a photo of themselves with their favourite paper on their social channels—using #NewspapersMatter and #NowMoreThanEver.

National Newspaper Week in Canada runs from October 1 to October 7, 2018.

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