November 2015

Newspapers Atlantic Reader Survey Results

November 13, 2015
Newspapers Atlantic, in collaboration with Clear Picture Corporation has been busy collecting data from our online readership survey for community newspapers.

Over 1,200 people have taken the survey so far, and we wanted to share some of the results with you:

73% of respondents agreed or strongly agreed that their newspaper is the best overall source of local news.

88% of respondents agreed or strongly agreed that their local, municipal government should advertise programs and services in their community newspaper.

71% of respondents read four of the last four issues of their community newspaper.

​ ​What do you enjoy about your community newspaper?

We’ve had more than 750 written responses to this question so far. Here’s a sampling of what community newspaper readers in Atlantic Canada had to say:

“I like the indepth local coverage. I like knowing about upcoming events and feature stories of interesting people in the community.”

“Editorials, local sports heroes, personal columns.”

“It’s LOCAL!”

“Crime report is a favourite. Also reports on activities of Council.”

“Online content and being first to report breaking news is all well and good, but the reason people buy the paper is because you have the opportunity to present in-depth coverage in a way that other media outlets don’t.”

“This company seems to strive to keep things interesting and fresh. The reporters seem to go that extra mile to report a great story. I love seeing faces that I recognized from the paper when I’m out shopping. These are real people, living amongst us, with their families, trying to make a go in the real world, just like the rest of us.”

“You are the paper of record, and that is a hugely important thing – not to be taken lightly. It’s a responsibility.”

Newspapers Atlantic members are using their survey data and the feedback from written comments to gain a better understanding of the needs of their readers and the communities they serve.

Contact the Newspapers Atlantic office to learn more and sign your newspaper up today!

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