January 2013

Newspaper Training Made Easy

January 23, 2013

Mobile marketing, SEO fundamentals, social media trends and retail sales strategies are just some of the diverse topics Newspapers Canada will cover in its 2013 webinar series. This year’s training schedule features 14 educational presentations covering a variety of subjects for management, editorial, marketing, advertising and multimedia departments.

Newspapers and individuals can purchase an annual subscription package for the complete series or register for individual sessions.

For information about the Newspapers Canada webinar series please contact Tina Ongkeko at tongkeko@newspaperscanada.ca.


Webinar Schedule

 

Social Media Overview for Executives
Monday, February 4, 2013
Part I of the Social Media Series, sponsored by Reshift Media Inc.

Learn about the latest developments across pertinent social platforms including: Twitter, Facebook, LinkedIn, Google+ and more. Plus, hear about key developments in paid social media. Ideal for publishers, VPs and directors from all departments.

Social Media for Newsrooms
Tuesday, February 12, 2013
Part II of the Social Media Series, sponsored by Reshift Media Inc.

A hands-on review of social media as it relates to content creation, curation and management. Learn about major social media trends and integrating social media into your daily workflow. Also, hear the latest developments across pertinent social platforms including: Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, and more. Ideal for editors and journalists.

Super Sales Managers I
Tuesday, February 19, 2013
Part I of the Sales Series.

Topics covered:
a. The art of Questioning, Listening and Presenting.
b. How to run an effective Monday morning sales meeting.
c. The profile of a great sales manager.
d. The 75% rule.
e. The mechanics of a field ride.

Social Media for Sales
Tuesday, February 26, 2013
Part III of the Social Media Series, sponsored by Reshift Media Inc.

A hands-on review of social media as it relates to sales. Hear about major social media trends and discover how to use social media in your sales efforts. Topics covered include networking, prospecting, sharing and selling. Ideal for sales management and front-line salespeople.

Super Sales Managers II
Tuesday, March 5, 2013
Part II of the Sales Series.

Topics covered:
a. What do your reps expect from you?
b. The first 30 days of being a new manager.
c. Contests that achieve the desired results……more NEW-NEW accounts.
d. Usage of role plays.
e. Managing my boss.
f. Managing complexity.

Search Engine Optimization for Executives
Tuesday, March 19, 2013
Part I of SEO Series, sponsored by Reshift Media Inc.

An overview of search fundamentals and on-page SEO best practices. Learn how to integrate SEO into your editorial process and hear about some technical best practices for improving your website’s visibility in search results. Ideal for publishers, VPs and directors from all departments.

Search Engine Optimization for Newsrooms
Tuesday, March 26, 2013
Part II of the SEO Series, sponsored by Reshift Media Inc.

A hands-on review of search engine optimization as it relates to content creation, curation and management. Learn about search fundamentals and the anatomy of a search results page. Hear the difference between Google and Google News and learn how to tailor your approach. Includes a breakdown of on-page elements and best practice SEO techniques. Ideal for editors and journalists.

 

Keep reading »

Get ready for the 2013 Canadian Community Newspaper Awards

January 14, 2013

It’s time to begin preparing your submissions for the Canadian Community Newspaper Awards. We encourage you to start gathering your best work from 2012 to enter into this year’s national competition. The online Entry Book is now available and Newspapers Canada will be launching the online registration system next week.

The annual awards program is open to members of the Canadian Community Newspapers Association (CCNA) and to all campus newspapers across the country. It features a variety of awards categories for editorial, photography and multimedia.

Need some inspiration? View last year’s award-winning entries in the 2012 Canadian Community Newspaper Awards Winners Book .

If you have any questions about the awards program please contact Magda Mroz, Project Coordinator, at awards@newspaperscanada.ca.

Keep reading »