April 2012

Lifetime Achievement Award

April 11, 2012

This May Newspapers Atlantic will celebrate its 40th birthday when we gather in Halifax May 11-12 for our annual conference and awards ceremony.

It has taken a lot of effort by a lot of people to grow what was the Atlantic Community Newspapers Association into Newspapers Atlantic, a vibrant association that now represents 70 papers with a combined weekly circulation of 700,000.

At the heart of everything we do are the newspapers we serve. Our members are the watchdogs of their communities, the record keepers and historians. In many cases, they are a community’s only collective voice.

As President of Newspapers Atlantic I am incredibly honoured to tell you that we will recognize five special newspaper people with a Lifetime Achievement Award during our 40th anniversary celebration.

I am delighted to inform you that the Newspapers Atlantic Board of Directors has unanimously voted to honour BILL BOWMAN (Carbonear Compass), FRANK MACDONALD (Inverness Oran), FRED HATFIELD (Yarmouth County Vanguard), HEATHER MOORE (Montague Eastern Graphic) and MAURICE AUBE (Bathurst Northern Light) with Lifetime Achievement Awards that recognize their immense contribution to building vibrant local media in Atlantic Canada. These individuals epitomize the dedication, caring, determination and selfless sacrifice required of community newspaper employees.

The Lifetime Achievement Award will be presented during our BNC Gala May 12.

Congratulations on this wonderful honour.

Sincerely,

Inez Forbes
President Newspapers Atlantic

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2012 Conference Speakers/Workshops

April 10, 2012

Terry O’Reilly: Changing Perceptions
“Changing Perceptions” One of the most difficult tasks marketing can undertake is to change a perception. Maybe the public thinks your product is old and stodgy. Maybe your product has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, but really delivers another highly appealing one. Maybe the tourism to your city is dropping because of a perception. There is a process to changing behaviour and perceptions, and this presentation demonstrates the ways other advertisers have tackled this difficult problem with extraordinary results.

Craig Kielburger: Social Entrepreneurship: What For-Profit Companies can learn from High Performing Non-Profit Organizations
Most non-profit corporations have no product, operate on small budgets, offer no benefits and pay employees low salaries. How then are they attracting and retaining some of the best talent in the marketplace? We’ve all studied the already existing business models, so why are non-profit models, regardless of their success, often overlooked? Craig and Marc Kielburger founded one of the most successful international non-profit organizations in recent history. Find out what your company can learn from the best practices in the non-profit field to help retain and inspire your staff, engage your customers and help your company become more profitable. Learn the six simple teachings that non-profits can teach for-profits: Trust, Empathy, Community, Gratitude, Celebration and Legacy.

Steve Buttry: Digital First Media
Roadmap on how to transition from traditional software: photoshop, indesign, quark, ad tracking, that we pay through the teeth for to free services that are out there. How do you transition? How do you pick good from bad? Also discussion on changing newsroom culture and engaging the community.

Jacqui Banaszynski: Editorial
STORY IDEAS: A fresh approach to institutional news and daily events
So many meetings, so little time, so few fresh ideas. We’ll introduce and practice a few effective brainstorming techniques can help reporters and editors find new angles to covering routine events and develop engaging story ideas out of everyday events. We’ll learn to identify story ideas that allow reporters to deliver depth coverage on deadline, both in daily follow-ups and for longer-term enterprise. Tools help identify the best path to a story, a fresh approach to a tired topic, how to find new ways to cover institutional beats, or how to break acomplex issue or topic into a mini-beat rich with a variety of stories.

Tim Currie: Editorial
The New Journalist: Roles, Skills and Critical Thinking. Tim’s session will include discussion on journalism education, journalists’ use of social media and mobile applications of news.

Shannon Kinney: Advertising
Social media session with a focus on helping member newspapers grow business, succeed, and provide excellent customer service online.

Nance Ackerman: Editorial
Photojournalism – Evolution or Extinction? The role of the professional photojournalist in the new world of citizen journalism. Is there a place for art in journalism in the face of our instant technology? I will show my own documentary photography work to give context to the discussions of power of the image vs. immediacy, perspective vs bias etc.

Red Ballon Relations: Advertising
With an endless barrage of requests for support from local charities, many newspapers are suffering from donor fatigue. This session will focus on community engagement and developing sponsorship plans that have a positive return on investment.

David Coles: Editorial
Media law. Members are asking for a legal refresher that covers youth and the law and identification, and publication bans. Journalists rights and rules re: trespassing, obstruction of justice, knowing what to do in circumstances where people in authority think journalists are not allowed to do.

David Osbourne: Advertising
Predictive Index Survey (PI) Selling Skill Assessment Tool (SSAT)
The session will be interactive and involve participants completing the Predictive Index (PI) survey which will provide a detailed report about how each person is behaviourally wired to achieve selling excellence. Participants will also each have the opportunity to have a diagnostic assessment of their selling skills and knowledge with the Selling Skill Assessment Tool (SSAT) With these two powerful insights and an interactive discussion of what the role of Advertising Sales Executive looks like in 2011 (we call this a Job Pro) they will leave armed with a solid inventory of their strengths and areas they can be working on to become a strength.

Editorial Roundtable discussion (Facilitated by Tina Comeau)
Great Ideas Exchange: Revenue Generating Ideas for Your Newspaper (Facilitated by Kevin Hiscock)
Newspapers recipe for success (Facilitated by Suzanne Raitt)

The full conference information schedule is now online at:
http://www.newspapersatlantic.com/conference2012.html

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Terry O’Reilly: Changing Perceptions

April 2, 2012

“Changing Perceptions” One of the most difficult tasks marketing can undertake is to change a perception. Maybe the public thinks your product is old and stodgy. Maybe your product has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, but really delivers another highly appealing one. Maybe the tourism to your city is dropping because of a perception. There is a process to changing behaviour and perceptions, and this presentation demonstrates the ways other advertisers have tackled this difficult problem with extraordinary results.

http://www.newspapersatlantic.com/conference2012.html

Keep reading »