March 2012

Frank Macdonald up for literary prize

March 22, 2012

Inverness writer Frank Macdonald’s 2011 novel, A Possible Madness is shortlisted for the Dartmouth Book Award for fiction. This is Macdonald’s second trip to the awards. His first novel A Forest for Calum was also shortlisted for the Dartmouth.

A Possible Madness is the story of the fictional town of Shean, a small town of depleted resources and shrinking population. The lengths that civic leaders go to in order to do “what’s best” for a town like Shean has unintended consequences, including the threat of environmental degradation.

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Early-bird savings for Newspapers Atlantic Conference 2012

March 15, 2012
Planning on attending Newspapers Atlantic’s 40th annual community media conference? Sign up online before the early-bird deadline of March 30 and you’ll receive a $50 discount on the registration fee. To reserve accommodations at the Halifax Marriott Harbourfront Hotel, be sure to quote the “Newspapers Atlantic 2012” rate when booking over the phone or online.
Register now to take advantage of these special discounted rates!

Visit theconference websiteto sign up for full conference passes, day passes and awards gala tickets.

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Terry O’Reilly is speaking at the 2012 conference

March 5, 2012

After
a successful career as an award-winning copywriter for Campbell-Ewald,
Doyle Dane Bernbach and Chiat/Day, Terry co-founded Pirate Radio &
Television in 1990. A creative audio production company, Pirate has a
staff of 50, with 8 recording studios in Toronto and New York City.

Terry has won a
few hundred national and international awards for writing and
directing. He hosts sold-out creative radio seminars, was named Canadian
judge for the inaugural year of Radio at the Cannes Advertising
Festival in France, and was named Radio Chairman for both the
International Clio Awards in Miami, and the London International
Advertising Awards. When he’s not creating advertising, he’s talking
about it as the host of the award-winning CBC Radio One/Sirius Satellite
radio show, “The Age of Persuasion.”

Terry was given
the Les Usherwood Lifetime Achievement Award by the Advertising &
Design Club of Canada, and the Fritz Speiss Lifetime Achievement Award
by the Television Advertising Bureau.

Topic: Changing Perceptions

One of the most
difficult tasks marketing can undertake is to change a perception.Maybe
the public thinks your product is old and stodgy. Maybe your product
has such a troubled history that you can’t attract new business. Maybe
your service is perceived to deliver an undesirable benefit, but really
delivers another highly appealing one. Maybe the tourism to your city is
dropping because of a perception. There is a process to changing
behaviour and perceptions, and this presentation demonstrates the ways
other advertisers have tackled this difficult problem with extraordinary
results.

Read Terry’s blog: www.terryoreilly.ca

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