We produced a special section in the paper with ads from local businesses highlighting their spectacular sales and offers and their extended hours on Friday, November 18th to kick off the Christmas season. Participants were encouraged to provide an impressive sale on key items or throughout their stores and to extend their hours to at least the 12 hour mark.
Our paper also participated in the event. We extended our office hours, in both our locations. We also put our newspaper on sale – offering an annual subscription for a reduced price plus the opportunity to give a new subscription to someone who hadn’t had a subscription in the last 6 months for free.
The event was a resounding success, and helped launch the season for our local businesses.