February 2012

Release of industry research – Newspapers 24/7

February 26, 2012
Newspapers Canada has undertaken exciting new research on the Canadian newspaper industry. The goal of this research is to demonstrate that newspaper brands touch Canadians at different times throughout the day in different formats: print, online, tablet and phone.Also we highlight the nuances by major demographic group: Young Adults (18-34 years), Moms, Boomers (45-65 years) and Business Decision Makers. Throughout the year, Newspapers Canada will be releasing pdf summaries by demographic group.

The PowerPoint (in pdf format), highlighting all groups, is now available on our website: Click here to access the research.

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Webinar: New Research – Newspapers 24/7

February 10, 2012
Newspapers Canada has undertaken some exciting new research on the Canadian newspaper industry. Suzanne Raitt, vice-president of marketing and innovation for Newspapers Canada, will launch this ground-breaking research at a FREE webinar presentation on Wednesday, February 22 at 12:00 pm.The goal of this research is to demonstrate that newspaper brands reach Canadians at different times throughout the day in different formats: print, online, tablet and phone. Also we highlight the nuances by major demographic group: Young Adults (18-34 years), Moms, Boomers (45-65 years) and Business Decision Makers.

Date: Wednesday, February 22
Time: Noon
Cost: FREE

Click here to register http://www.newspaperscanada.ca/events/webinars/newspapers-canada-webinar-release-industry-research-newspapers-247

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Innovative Advertising Blog

February 2, 2012
In this edition of our Innovative Advertising Blog, Lynn Hennigar, publisher of Lighthouse Publishing in Bridgewater, Nova Scotia, shares how the publication helped launch a successful holiday season for local businesses within the community.We always strive to help local businesses in our community succeed. This year we launched a shopping event titled “12 hours of Christmas” to get the community excited about the season, shopping and the local stores.

We produced a special section in the paper with ads from local businesses highlighting their spectacular sales and offers and their extended hours on Friday, November 18th to kick off the Christmas season. Participants were encouraged to provide an impressive sale on key items or throughout their stores and to extend their hours to at least the 12 hour mark.

Our paper also participated in the event. We extended our office hours, in both our locations. We also put our newspaper on sale – offering an annual subscription for a reduced price plus the opportunity to give a new subscription to someone who hadn’t had a subscription in the last 6 months for free.

The event was a resounding success, and helped launch the season for our local businesses.

Click here to review sample (first 4 pages) of the special section

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CAJ Awards deadline extended

February 2, 2012
The Canadian Association of Journalists reminds journalists that only a week remains to submit entries for the 2011 CAJ Awards program, featuring Canada’s top investigative journalism award, the Don McGillivray Award. The final entry deadline is Wednesday, February 8.Full information on how to enter the CAJ Awards is now posted on the Awards section of the CAJ website.

Finalists will be announced in late March or early April, with the winners announced at the CAJ conference banquet and awards gala during the INK BEYOND conference at the Fairmont Royal York Hotel April 26 to 27.

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