January 2012

For shoppers, newspapers are top source for product info

January 30, 2012

When Canadians are looking to purchase a product or service, 86 percent of them turn to newspapers as their go-to-source for information according to a recent study by the Canadian Council of Public Relations Firms (CCPRF). The Impact of Influence study shows that adult consumers will turn to traditional media before company websites, blogs and social media as a trusted source of product information.

CCPRF analyzed the dynamics of influence on the shopping habits of over 1,000 adults in September 2011.

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Tim Currie is speaking at the 2012 conference

January 30, 2012

Tim Currie teaches online journalism at the University of King’s College. He also teaches research, digital media skills and reporting techniques.

He is co-editor of The New Journalist: Roles, Skills, and Critical Thinking (2010). He has authored social media guidelines for the Canadian Association of Journalists and is a contributor to the Nieman Journalism Lab.

Tim’s research interests include journalism education, journalists’ use of social media and mobile applications of news. He comments frequently in the media on topics such as online comments, publication bans and news organizations’ use of social media.


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Show off your creativity at the 2012 Great Idea Awards

January 30, 2012

Newspapers can now enter their best promotional campaigns, marketing initiatives, special sections and more in the 2012 Great Idea Awards. This annual awards program recognizes the very best in newspaper advertising and promotion among our community and daily newspaper members. Don’t miss your opportunity to show off your innovative campaigns to a national industry audience.

The submission deadline is February 17, 2012.

To begin the registration process, visit www.newspaperscanada.ca/great-idea-awards and click the Enter Here button.

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Download free ads to help promote Family Literacy Day

January 20, 2012

Every year on January 27, families and communities across the country celebrate Family Literacy Day, the largest national family literacy initiative in Canada. ABC Life Literacy Canada is asking every newspaper in Canada to run a Family Literacy Day advertisement to help promote this worthy initiative. Newspapers Canada is pleased to offer a selection of advertisements in a variety of sizes for you to choose from.

Click here to view and download Family Literacy Day logo and ads

Additional promotional materials are also available on the ABC Life Literacy Canada website.

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2012 Conference Website now online!

January 13, 2012

The Newspapers Atlantic 40th annual conference website is now online. In
2012 we are having a party to celebrate our milestone birthday. It is
an opportunity to honour the past, celebrate our continued growth and
embrace the future. We are taking the extra steps to make this a
conference to remember by bringing in speakers such as Terry O’Reilly,
host of the award winning radio show ‘The Age of Persuasion’, Craig
Kielburger, a Canadian activist for the rights of children and a member
of the Order of Canada, Steve Buttry, Director of Community Engagement
& Social Media at the Journal Register Company, and Jacqui
Banaszynski, a Pulitzer Prize winning journalist who currently holds the
Knight Chair in Editing at the Missouri School of Journalism.

Full conference details are available online: http://www.newspapersatlantic.com/conference2012.html

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TC Media becomes Sole Owner of Reseau Slect

January 12, 2012

TC Media is proud to announce that, effective today, it is the sole shareholder of Rseau Slect and thus sole owner of the largest advertising network for the French-language weekly press in Canada. All the other independent weekly paper publishers, shareholders of Rseau Slect, have voluntarily been redeemed by Rseau Slect. They will however remain members of the network as clients.

In addition to remaining a one-stop shop for print and web advertising for local French-language communities, the TC Media Rseau Slect will now be able to meet the evolving needs of national advertisers who want integrated marketing solutions. Rseau Slect will still offer a solid line of print and digital products, and will continue to represent some 150 listed publications, whether published independently or owned by TC Media.

“This change allows us to merge the Rseau Slect operations with those of the TC Media internal sales network, which gives our national clients a more complete service offering. Our clients will now be able to run campaigns that include our own community papers, but also a larger pool of French-language papers in Canada that serve complementary territories,” says Serge Lemieux, VP, Newspaper Division, Qubec and Ontario, TC Media, and President of the Board of Directors in charge of managing Rseau Slect until today’s announcement.

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Better Newspapers Competition Deadline January 27

January 10, 2012

Entries are now being accepted for the 2012 Better Newspapers Competition. With 31 premiere categories to choose from including best local editorial, best news story, best page design and best advertising program, every member newspaper in good standing is eligible to enter their best work.

The deadline for entries is Friday, January 27, 2012. Awards will be handed out on Saturday, May 12, 2012 at the Halifax Marriott Harbourfront Hotel. For competition rules and forms download the 2012 Newspapers Atlantic BNC Criteria PDF.

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Changes coming soon to Canada Post services and pricing

January 9, 2012

The previously reported

changes to Canada Post services and pricing will take effect on Monday,
January 16. Members who use mail delivery should note that the upcoming
changes affect both Publications Mail and Unaddressed Admail and will
cover several areas, including mail preparation, pricing changes,
service enhancements, and seasonal discounts.

For a complete overview of all price and service changes taking effect on January 16, 2012, click here.

Canada Post customers will begin receiving letters on January 4 reminding them of the service changes.

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