October 2011

Flyers work!

October 24, 2011

Regardless of which medium or study measures flyers, research proves that flyers are indeed well read and effective at influencing purchase decisions in both urban and rural markets. This new presentation produced by Newspapers Canada and the Flyer Distribution Standards Association (FDSA) provides a snapshot of the current data available on flyers in Canada.  Research highlights from various studies covers flyer usage and effectiveness as well as details from major media research on flyer readership by category.

In addition to an overview of distribution, consumer preferences for delivery are explored, including online flyers.

Click here to view presentation

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Transcontinental launches BidGO.ca bartering site for local advertisers

October 20, 2011

Transcontinental Inc. has launched a website that will enable its newspaper advertisers to auction goods and services to local bidders.

The Montreal-based printer and publisher says BidGO.ca was developed by its New Media and Digital Solutions group as a local online auction site.

“Because it is based on an exclusive barter concept, the BidGO business model has enormous growth potential,” said Stephane Gagne, a Transcontinental vice-president responsible for local digital solutions.

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World Press Trends: Newspapers still reach more than Internet

October 15, 2011

On a typical day, newspapers reach 20 percent more people world-wide than the Internet, according to the latest update of world press trends from the World Association of Newspapers and News Publishers (WAN-IFRA). Newspaper circulation declined in print world-wide last year but was more than made up by an increase in digital audiences.

The annual study also found that media consumption patterns vary widely across the globe and that and advertisers consider newspapers to be more time efficient and effective than other media.

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The results from the survey were presented by WAN-IFRA CEO Christoph Riess during the World Newspaper Congress and World Editors Forum in Vienna, Austria on October 18.

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Read The Publisher on-the-go with new mobile edition

October 15, 2011

The Publisher, the bi-monthly trade publication of the Canadian newspaper industry, has launched a new e-edition optimized for iPhone, iPod and iPad devices. Powered by PageSuite, the updated HTML5 version of The Publisher can be viewed directly from your smartphone or mobile device at http://pagesu.it/pDt1O1.

The October/November issue includes coverage of the 2011 Freedom of Information Audit, new copyright laws, retail and sales features, an Extra Awards winner’s showcase, a profile of community newspaper publisher Rodger Hanna, and much more.

Click here to read the October/November edition of The Publisher

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