September 2011

NADbank: Canadian daily newspaper readership remains strong

September 29, 2011

Readership of daily newspapers, both in print and online, continues to remain stable across the country according to the latest readership study from the Newspaper Audience Databank (NADbank). The 2010/11 Fall Readership Study includes readership data from the fall of 2010 and spring of 2011 in seven of Canada’s million-plus markets.

In Toronto 75% of adults 18 read either a printed or online edition of a daily newspaper each week. Readership results for other markets are 77% in Montral, 81% in Vancouver, 79% in Ottawa-Gatineau, 77% in Calgary, and 76% in Edmonton. Online readership is highest in Ottawa-Gatineau (27%) followed by Toronto (26%) and Calgary (25%).

Read NADbank Press Release.

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International Carrier Appreciation Week is October 2-8

September 29, 2011

Each year, International Carrier Appreciation Week recognizes the importance and hard work newspaper carriers around the world. From October 2-8, newspapers across Canada may choose to recognize this week in different ways, some by placing an ad in their newspaper, others by organizing activities throughout the week or some combination thereof. Newspapers Canada and the Canadian Circulation Management Association are providing a variety of carrier ads and other materials for our members which can be downloaded and used to promote the event .

To download the Newspapers Canada advertisements, please visit the Carrier Day Ads page in the Member’s Area of the Newspapers Canada website. If you do not already have a password, click here to create an account.

If you have any questions, please contact info@newspaperscanada.ca for assistance.

The Canadian Circulation Management Association (CCMA) is also providing a complimentary Carrier Appreciation Week Kit press kit for its members. This kit includes a PowerPoint presentation containing a number of Best Practices associated with Carrier Appreciation Week and two full page broadsheet ads to choose from.

If you wish to receive this CCMA Carrier Appreciation Week package, please email your request to dorman@nbnet.nb.ca.

 

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NIE: New curriculum guide for teachers

September 15, 2011

Developing critical thinking skills is an increasingly important part of the curriculum in elementary and secondary schools. Using newspapers in the classroom can provide an opportunity for students to practice these new skills as they examine daily coverage of national and local issues. As part of its Newspapers in Education program, Newspapers Canada has released a curriculum guide for teachers intended to offer suggestions for activities using newspaper content in the classroom.

The comprehensive document titled Just Think: Teaching Critical Thinking with Newspapers includes lesson plans, marking rubrics and other educational resources. Originally developed by the Newspaper Association of America Foundation, the guide has been adapted by Newspapers Canada for use in Canada.

Click here to view guide

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Winners announced for the 2011 Extra Awards

September 15, 2011

Newspapers Canada is thrilled to present the winners of the 2011 Extras. The Extra Awards celebrate outstanding Canadian newspaper advertising in print and online. The 2011 Extra’s Best of Show is COSSETTE Quebec with its outstanding campaign for Korrigane, “Une pub faite la main pour des bires faites la main.”

Suzanne Raitt, vice president of marketing and innovation for Newspapers Canada, expressed her delight with the quality and quantity of creative work found in Canadian newspapers and on their sites. “This year we had more online entries than ever before and you will see some outstanding examples were honoured. This year’s Best of Show winner and many of Gold’s are ad campaigns that were uniquely designed to fit the medium – enhancing their effectiveness!”

Click here to view all of this year’s winners

Want to show off your winning ad? Newspapers Canada is pleased to provide a selection of print and online advertisements in various colours and sizes for you to use in your publication(s).

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Case study: Newspapers help change public perception

September 12, 2011

For this advertiser, a newspaper campaign was chosen as it could achieve all their objectives. It allowed them to provide detailed information, reach specific regions of the country and would drive readers to the advertiser’s online site for more information. The campaign was tracked and it successfully delivered against the advertiser’s key goal of improving public perception!

Click here for case study (PDF)

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Just Think: Teaching critical thinking with newspapers

September 7, 2011

Developing critical thinking skills is an increasingly important part of the curriculum in elementary and secondary schools. Using newspapers in the classroom can provide an opportunity for students to practice these new skills as they examine daily coverage of national and local issues. As part of its Newspapers in Education program, Newspapers Canada has released a curriculum guide for teachers intended to offer suggestions for activities using newspaper content in the classroom.

The comprehensive document includes lesson plans, marking rubrics and other educational resources. Originally developed by the Newspaper Association of America Foundation, the guide has been adapted by Newspapers Canada for use in Canada.

Click here to view guide

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CPF Update: New funding formula in 2011-2012

September 1, 2011

Canadian Heritage has announced that it is implementing a new funding formula for the Canada Periodical Fund (CPF) starting in the current fiscal year, 2011-2012. Grant money provided under the Aid to Publishers (ATP) component of CPF will be distributed based on success in reaching readers, not on postal or editorial costs, as was the case with its predecessor, the Publications Assistance Program.

Earlier this year, the federal government announced its continued commitment to the CPF through the renewal of $15 million in the June 2011 federal budget, bringing the total program budget to $75 million.

While there is no reduction in the program’s total funding, a letter issued by Canadian Heritage explains that under the new formula, almost all eligible publishers will see changes to their funding for the 2011-2012 fiscal year. A third of the recipients will see their funding amounts change by more than 50 percent. Most publications will receive a nominal increase comparable to previous years, and a few will receive large increases. However, some publications will experience a decrease.

To help newspapers adjust to these changes, Canadian Heritage is implementing a three-year transition plan. Funding amounts under the new formula will not be in full effect in 2011-2012, but in three years, all factors being equal. Publications with lower funding will see their decrease implemented over the three years, and their funding will not drop more than 35% in the first year. Details on the transition plan, timing of payments and funding estimates can be found in the Aid to Publishers Fact Sheet for 2011-2012.

For this year only, payments will be issued in two installments. According to the Fact Sheet, recipients will receive letters in early September 2011 indicating their funding amounts based on the transition plan. The first payment of 79% of the total will be made in September 2011 and the remaining 21% will be paid in early 2012.

Newspapers Canada is examining the new formula and its implications for members. We will continue to update members with information as it becomes available via email and on our website. If you have any specific questions or concerns, please contact chief executive officer John Hinds at jhinds@newspaperscanada.ca.

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New bacteria strain could convert old newspapers into biofuel

September 1, 2011

Waste paper might someday become a rich source of fuel thanks to a new scientific discovery. Researchers at Tulane University in New Orleans have identified a bacterial strain, dubbed TU-103, which has the ability to convert recycled newspapers into butanol. Like ethanol, butanol can be used as a substitute for gasoline to power cars and other motorized vehicles.

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