Unfold a Whole New Audience

Newspapers Atlantic is an initiative of the Atlantic Community Newspapers Association (ACNA). ACNA is a non-profit membership organization that represents over 40 newspapers in Atlantic Canada. By working with industry stakeholders, Newspapers Atlantic provides relevant services to all newspaper members, while increasing the profile and effectiveness of the newspaper industry in Atlantic Canada. Learn more »

From the News Room

Newspaper ads are most read across multiple categories

October 8, 2018

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines.

Two thirds of printed newspaper readers actually read printed automotive ads and even with ad blocking, more than half (52%) noticed digital auto ads on newspaper websites.  Travel ads in print were the next highest read, followed by Real Estate, Telecommunicaions and then Financial Products and Services.  Less than a third of Canadians notice ads on search engines, across all categories measured.

Keep reading »

Vividata releases new ‘trust in news’ study

October 8, 2018

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information.

In response, many Canadians turn to more sources for news to offset their mistrust of certain media outlets. To better understand this behaviour in news audiences, Vividata and Kantar partnered to complete Canada’s first Trust in News study. Keep reading »

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